Digital Marketing is a very important part of online marketing, which uses new digital technologies like smart phones, mobile apps and other electronic media and channels to promote products and services efficiently. The digital marketing encompasses different areas like search engine optimization, Pay per Click management, content marketing, social media, web analytics, and web banner ads. Apart from that, there are many other factors such as content, algorithms, network availability, and links that make up for a strong digital marketing strategy. To take an example, Google is one of the leading search engines today, which allows you to display your website in a customized search results page or sponsored results page depending upon the bidding amount that you wish to place. If you wish to have your site listed in the sponsored results, you would need to pay a certain amount of money, as a bid for that. If your content is good and relevant, you stand a good chance of getting a high ranking at a much affordable price.
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On the other hand, if you want your product/service to be displayed in the sponsored results, then you should bid for the keyword or phrases. It is seen that online marketing strategies work on pay per click and display advertising channels such as Google AdWords, Bidvertiser, Facebook Ads, and Twitter Marketing. In fact, if you are able to convert your potential customers on to your channel, then you stand a better chance of increasing your sales and profit margin.
Another important aspect of online marketing is visitor tracking, as this enables you to analyze the behavior of your website visitors. This data can help you understand where you need improvements. As far as the conversion rate is concerned, you can check the landing page and analytics to find out what are the problems that your visitors are facing when they land on your page. These issues can be resolved instantly to improve your conversion rate, and thereby improve your online marketing ROI.